How to Learn Film Marketing Strategies
You are standing at the fast food counter. You are not there to order food; you are there to take orders for food. You stand there for the twentieth time half-listening to the woman decide for the fifth time whether to get what she always gets when she comes in everyday -- everyday at the same time. What are you doing here? You have a script in your heart waiting to be put on paper.
- Get rid of your good movie script. If it is just a "good" script, then you are one of many, many who have a good script to market. What you need is a great script to catch an investor's attention. If you aren't sure about your script, take a course on script writing and show your teacher your script. Make sure that you have the copyrights for your script. Search the Internet on how to copyright your script. Take what you learn in class and use it to tighten up your script.
- Come up with a budget. Investors want to know how much something is going to cost them. Unless you have an expertise in this area, go to filmbudget.com for help. This budget could and should include food and other non-acting expenses. Also, don't forget to include what the potential profit could be in the long run. Under promise without lowballing the situation. Check out filmprofit.com for more help with determining the Return On Investment the investors will be expecting.
- Come up with a feasible but flexible shooting schedule. Make room for weather related problems, illnesses, unexpected problems and delays.
- Talk business. Call potential investors and make appointments to speak with them about your script. Before you go, practice your presentation. Don't bring up money until you have either: 1) exhausted every other facet concerning the film and how it would benefit the investors or, 2) the investors bring up money.
- Don't give up. If you don't get the answer that you are looking for, keep pressing on. Have more than one investor in mind and move on to them. A "yes" is around the corner.