How to Market Self Storage
A self-storage business can be very rewarding and you can make a lot of money. However, you must learn how to get the customers attention. Besides using marketing tools such as the radio, television, newspapers, and the Yellow Pages, there are other methods you can use. You must focus on building professional relationships and become visible in your community.
Things you need to market self-storage:
- Printed marketing literature
- Signage
- Marketing budget
- Start investing in visibility. If your building isn’t very visible from the major streets in your area, you should think about creating tall signs people can see. There are areas zoned for the purpose of self-storage so the rules will be more relaxed. Renting space for some billboards will also help make your business more visible.
- Build relationships with apartment managers. The managers can be a great source for the business because many apartments don’t have enough storage space. So you should create literature and give it to the managers to review.
- Network with military bases in your area. Many military bases have offices that are devoted to getting soldiers and families settled in a community. You must talk to the community liaison and be sure to offer discounts to active members of the military. Families in the military tend to move from place to place often. So self-storage space is usually in high demand.
- Utilize promotions and upgrades to broaden the appeal of your business. The local area could possibly be aware of your business. However, they might not agree with some things about your business. Think about using more lighting and don’t have temperature controlled units if you are in a cold weather area.