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How does a beginning marketing person get all the information needed to run a successful campaign? 
We're a beginning company, trying to launch a successful ad campaign. There's a lot of info out there...where would you start?
Tags: Tucson, AZ
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Asked by elbertresearch from Tucson, AZAnswered 16 years ago.
11 Answers
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For starters, it appears your actually getting ready to advertise instead of market. I say that because you said "launch a successful "ad" campaign. Marketing is or should be about building value; A.K.A. Pre-Sell. Advertising is about promoting that value. Answer me this: Who is your target market? Where are they? And Why are they there? I took the time to take a glance at your offerings and noticed the accolades of one of your members. That's impressive, but, here's the point, it's useless if your visitors only know that by visiting your site.
Regarding the questions I posed, wherever they are, they're getting what they need. This can be information, knowledge or the visual some of us need.
Here are a few turnkey tips that have proven vital in my ventures.
1. Establish an objective and outcome for your campaign. Do you want to inform, invite, solicit, or just add subscibers.
2. Distinguish yourself or product from the rest.
3. Exploit the abundance of knowledge you have in your field. Become the Expert. (Talent*Consistency=Respect.)
4. Transfering confidence builds trust.
5. Call and ask for Derrick Strode 6159778264. I can talk waaay faster than I can type.
6. Join Us on www.ignitethebulb.com for free. All that social stuff in one place.
I double promote with this free service I have tons of suggestions. I just need about a pound of information from you!
Links: www.leadsleap.com
Answered by Turnkey Consulting
440 Jessie Dr,
Nashville,
TN, 37211,
615-977-8264
(Novice with 10 pts.)
Answered 16 years ago. -
Read good blogs. I run my own blog about search engine marketing, for example, and it has a lot of info: account checklists, shortcuts for management, marketing ideas, tips. It should be more than enough for you to get started.
Search Marketing Blog - www.semwisdom.com/blogAnswered by Search Engine Marketing Consulting 1629 S Weller Street, Seattle, WA, 98144, 206-218-2525 (Novice with 11 pts.)
Answered 16 years ago. -
I don't know what type of ad campaign your trying to run. If your putting your company on the internet for the first time know the golden rule. There are only two places someone will find you. 1.Search Engines (75%) 2.Directories (25%).
You should really have a seat in front of your computer look at other companies providing the same service. Don't mock there content, make it your own. Most import thing you must do is make the content relevant to your company not just the industry. When someone calls your company for a service. You needed to provide it. And this above all things will capture more work.
E Green ( owner)Answered by Relevant Local Marketing 6722 W Flora Dr., Las Vegas, NV, 89103, 702-517-2181 (Novice with 1 pts.)
Answered 16 years ago. -
The learning is in the doing. Precision electronic circuitry is a highly specialized field, so you may want to start by contacting some trade publications in your industry. Perhaps you could share your expertise (write an article) in return for some ad space and start from there.
Answered by Jeff King Web Studio
202 Butler Ave,
Lancaster,
PA, 17601,
717-396-9554
(Novice with 2 pts.)
Answered 16 years ago. -
Go where the professionals go: They have great boards where your marketing questions have probably been answered already, but they are eager to answer newbie questions about specifics as well. You will appreciate the diversity of experience there to help you follow a good plan for your specific industry.
Links: www.marketingprofs.com.
Answered by Econ Color Printing
157 Marwin Avenue,
Bunker Hill,
WV, 25413,
304-579-8500
(Novice with 7 pts.)
Answered 16 years ago. -
My suggestion is very simple. Don't put all your eggs in one basket. First, you must have an active and effective website. Second, utilize print marketing such as a magazine or newspaper. Third, expand your business by creating an ad in a different media such as cable. Lastly, promotional items are a great way to get your name out there. Give the items to everyone. It is essential that whatever you do consistency is the key. If you plan to advertise for just one month it will get you nowhere. A minimum of 3 months is a starting point. Consistency will make your ads effective. By all means if you have any further questions please feel free to contact me at Christine@siparent.com.
Much success with the new business
Answered by Ivy Branding and Marketing Group Christine Fiorenza Advertising
124 McClean Ave,
Staten Island,
NY, 10305,
718-448-4880
(Novice with 4 pts.)
Answered 16 years ago. -
You 1st need a marketing plan how can you get where you want to go with out a map or GSP for your business
All the Best,
Coach Denise
Answered by Ask Coach Denise: Social Media & Business Coaching
561 7th St NW,
Naples,
FL, 34120,
239-628-3490
(Novice with 5 pts.)
Answered 16 years ago. -
Here are a couple of great ones to read.
Links: www.leaders-perspective.com, www.beneficialbusinessbuilders.biz
Answered by FireFlyzDesign - Web Design and Internet Marketing Co.
2160 Airport Rd #21,
Kalispell,
MT, 59901,
406-260-5761
(Novice with 19 pts.)
Answered 16 years ago. -
By getting a strong R&D; TEAM
all the Best,
Coach Denise
Answered by Ask Coach Denise: Social Media & Business Coaching
561 7th St NW,
Naples,
FL, 34120,
239-628-3490
(Novice with 5 pts.)
Answered 16 years ago. -
Do you have a website? If you don't have the time or knowledge to build one, my contact info is located at: DigitalAdvertisingSite.com
Answered by Lucylou (Novice with 31 pts.)
Answered 16 years ago.
